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Recognition Rather than Recall

Minimize the user's memory load by making elements, actions, and options visible. The user should not have to remember information from one part of the interface to another.

Problem

The ‘X’ button allows users to permanently remove the referral widget, preventing them from remembering to refer friends. This is particularly problematic because it’s the primary method of user acquisition.

Severity Rating

Solution

I designed a referral widget without a close option to encourage users to share the study. The design mimics the updated site style I worked on during my internship at Regeneron.

Recognition Rather than Recall