Recognition Rather than Recall
Minimize the user's memory load by making elements, actions, and options visible. The user should not have to remember information from one part of the interface to another.
Problem
The ‘X’ button allows users to permanently remove the referral widget, preventing them from remembering to refer friends. This is particularly problematic because it’s the primary method of user acquisition.
Severity Rating
Solution
I designed a referral widget without a close option to encourage users to share the study. The design mimics the updated site style I worked on during my internship at Regeneron.